What was going on?
The village of Hook Norton was under pressure to grow. As the population increased, the ageing housing stock struggled to meet local needs. A proposed residential extension became a focal point of community debate, with strong voices, particularly from those opposed, shaping the initial narrative.
L&Q Estates (now Catesby Estates) recognised the importance of ensuring the full breadth of community perspectives was heard and understood.
How we helped
We designed a consultation process focused on inclusion and balance. Through carefully crafted questions and considered outreach, we encouraged community-wide participation, creating space for both supportive and opposing views to be shared openly.
Rather than allowing the most vocal responses to dominate, we ensured that insights from all corners of the community were represented equally — each voice counted, regardless of volume.
The findings revealed that, alongside opposition, there was significant support for new homes and improved facilities — particularly from residents who might not have otherwise engaged.
When we presented the insights to the Parish Council, it challenged assumptions and broadened their understanding of local sentiment. The result was a more balanced, representative basis for decision-making, built on evidence, not just opinion.
Engagement Strategy
Engaging a Wider Audience
We worked hard to make sure as many people in the local communities were represented in this consultation.
Our 24/7 access engagement platform formed the basis of our awareness-raising strategy, while a range of communication methods ensured we heard from a broad audience.
Accessibility for all
Social Media Advert Campaign
Representative Response Analysis
QR Code Leaflets
Freephone Number
