The Worlds Most Connected Place
What was going on?
The London Tent at MIPIM is slightly reminiscent of a borough market, bustling, noisy and competitive. With each area of London competing to sell their wares to an international market.
With 26,000 visitors passing through the gates of MIPIM, Capital West London and West London Business not only had to stand out on an international level but were also in direct competition closer to home: the other major London business regions.
With a region on this scale, combining 7 neighbouring boroughs, in a city with such a high density, how do you present this to stakeholders without giving them a reason to daydream of being back on Cannes beach, martini in hand?
How we helped
Well rather than presenting, how about engaging? Providing a hands-on experience, anywhere, any time? Yes, that includes the beach as well!
Working closely with Capital West London and West London Business, we did just that, creating an interactive map, which could be used on a large eye-catching screen but also on your phone for those impromptu meetings.
Not only could you move around the map and see where the investment opportunity’s locations, each opportunity had a layer their own, providing media rich information.
Existing and planned rail infrastructure connected the dots, proving a truly interconnected region.