Data-led design

They data'd us to do something different

You know that if you ask the same people, you get the same results.

Leicester City Council adopted our approach of doing things differently to tap into the seldom-heard voices of Stocking Farm.

The data from our engagement literally turned their masterplan assumptions around.

Everyone shouts the loudest

What was going on?

Leicester City Council wanted to revitalise the Stocking Farm area, but rather than impose ideas on the public, they were determined that it should be designed by the people, for the people.  

They wanted a multi-stage approach that would allow continuous engagement with the local community throughout. 

However, they were also aware that the area contained many seldomheard voices that would not participate in a traditional consultation exercise. 



How we helped

Obtaining buyin and meaningful engagement from the local community was key to this exercise. 

To better understand the local community’s makeup, we undertook extensive stakeholder mapping to identify the seldom-heard and create a suitable communications strategy. 

Then the plan was simple, reach as many people as possible, raise awareness of the redevelopment, particularly among the seldom-heard, and gather information on the area’s current usage and ideas for its future use. 

Feedback from this exercise was critical to the initial masterplanning exercise and resulted in significant assumptions being rethought and examined. 

Stocking Farm Neighbourhood Centre Engagement

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Engagement Strategy

Data led design

The demographic results you obtain from a digital-led engagement can be surprising.

At Stocking Farm, the designers learnt that knowing something as simple as where the potential users would be coming from can change the whole masterplan around, literally.

Our consultation showed that most users lived to one side of the site, so rather than shift the existing access and shops to the other side of the site, the masterplan was flipped to give better access to the most users.

Seldom Heard

Seeking the views of the usual suspects will always be more straightforward than building relationships with new or smaller communities that are less accustomed to the planning and consultation process.

However, making a conscious effort to engage with the seldom-heard, e.g. the young and BAME communities, can bring considerable benefits to the end-user and design of an area.

Learn more about reaching the seldom-heard:

Give everyone a voice

If you would like to learn more about how a digitally-led engagement can help you reach the seldom-heard in your communities...

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